Ford raises revenue outlook for 2021, eyes flip to make-to-order

DETROIT, July 28 (Reuters) – Ford Motor Co (FN) on Wednesday raised its 2021 revenue forecast after posting better-than-expected quarterly outcomes, pushing shares of the second-largest U.S. automaker up almost 3%.

As a seamless world scarcity of chips is costing Ford market share in North America, Europe and China, larger costs on extra worthwhile fashions corresponding to massive pickups and SUVs have helped to extend. income and working revenue in North America, its largest market.

Ford CEO Jim Farley mentioned the automaker intends to maneuver away from making automobiles that find yourself in seller tons, to construct them to buyer orders, decreasing reductions essential to make a sale.

“We’re actually dedicated to shifting to an order-based system and preserving stock at a 50-60 day provide,” mentioned Farley.

Auto makers in Detroit have aspired previously to construct automobiles to order and scale back stock, solely to permit stock to construct up, which requires extra incentives to maneuver it.

“I do know we’re losing cash on incentives,” Farley mentioned. “I have no idea the place.”

The restricted provide of automobiles attributable to the chip scarcity prompted Ford, like different producers, to concentrate on larger margin merchandise. This allowed it to extend revenues by almost $ 5,000 per car within the quarter, including $ 1.5 billion to working earnings.

Farley informed analysts the corporate “sees indicators of enchancment in chip movement now within the third quarter, however the scenario stays fluid.”

He mentioned Ford had began to interact extra straight with chipmakers and stockpile vital components corresponding to semiconductors, whereas sourcing duplicate for some and designing extra interchangeability in others. .

Ford raised its estimate of working revenue for the total 12 months from round $ 3.5 billion to between $ 9 billion and $ 10 billion.

Its shares rose to $ 14.34 after the US markets closed.

Ford has estimated a rise of about 30% in world gross sales to its sellers from the primary to the second half of the 12 months. Nonetheless, rising uncooked materials prices, investments within the firm’s “Ford +” plan and falling Ford Credit score earnings are anticipated to scale back working revenue within the second half, he added.

The corporate reported working earnings of $ 1.1 billion and elevated its annual forecast for adjusted earnings earlier than curiosity and taxes to $ 9 billion to $ 10 billion.

Internet earnings fell to $ 561 million from $ 1.1 billion within the final 12 months quarter. Income reached $ 26.8 billion in comparison with $ 19.4 billion over the identical interval.

Auto gross sales in North America jumped 37% to $ 15 billion. Income in Europe climbed 55% to $ 5.6 billion, however fell 31% to $ 600 million in China.

Ford suffered working losses in most main markets besides North America, the place earnings earlier than curiosity and taxes totaled $ 194 million, reversing a loss from the earlier 12 months .

The corporate misplaced round 700,000 manufacturing items throughout the quarter, as anticipated, however stays optimistic for the second half of the 12 months.

“We’re poised to develop,” Ford CFO John Lawler informed reporters on a convention name.

He cited a wholesome financial institution of orders for lately launched fashions just like the Mustang Mach-E and Bronco, and upcoming launches together with the F-150 Lightning and Maverick compact pickup.

Ford estimated full-year adjusted free money movement at $ 4 billion to $ 5 billion.

A few of that cash could possibly be spent on acquisitions, Lawler mentioned, noting alternatives in electrical automobiles, batteries and connectivity.

(This story corrects the headline to say the outlook for 2021, not 2020)

Reporting by Ben Klayman and Paul Lienert in Detroit, further reporting by Joe White; Enhancing by Leslie Adler and Richard Chang

Our requirements: Thomson Reuters Belief Ideas.

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