Lululemon (LULU) Choices Merchants Be Cautious Earlier than Making Cash

Buyers lowered the share worth of Lululemon Athletica Inc. (LULU) barely forward of the announcement of the corporate’s fiscal second quarter outcomes. At first look, it seems that choices merchants are positioned for unfavourable motion as there’s an growing variety of put choices in open curiosity. Uncommon choices exercise might create a robust downtrend in worth motion if Lululemon delivers a unfavourable earnings shock.

The open curiosity in LULU reveals an growing variety of put choices, and choice premiums are unusually excessive presently. Buying and selling volumes point out that merchants have purchased places and bought calls in anticipation of a unfavourable earnings report. The end result of those bets might put sudden upward strain on the LULU share worth.

It’s troublesome to foretell with precision the route a inventory will take after earnings. Nonetheless, a comparability between inventory worth motion and choices exercise reveals that if LULU gives a constructive report, the corporate’s inventory worth might rise, exceeding its 20-day transferring common afterwards. the announcement. This might occur as a result of choices are priced for a downward motion, however unexpected excellent news might catch merchants off guard and create a fast rise within the share worth.

Key factors to recollect

  • Merchants and buyers lowered the share worth barely forward of the earnings report.
  • The inventory worth lately closed under its 20-day transferring common.
  • The costs of the calls and put choices predict a extra marked downward motion.
  • Help and resistance ranges primarily based on volatility enable stronger bullish motion.
  • This setup creates a chance for merchants to revenue from an sudden final result.

A comparability between the main points of the inventory worth and the habits of choices can provide chart-watchers precious info. Nonetheless, it’s crucial to grasp the context during which this worth habits came about. The graph under illustrates the evolution of the LULU share worth on September 7. This created the setup main as much as the earnings report.

Present tendencies

Over the previous month, the LULU inventory pattern has seen the inventory worth rise above after which fall under its 20-day transferring common. Throughout this era, it’s price noting that the very best LULU share worth was round $ 418 on the finish of August, whereas the bottom share worth was $ 385 just some days earlier than. Worth closed within the center area represented by the technical research on this chart.

The research include indicators of the Keltner canal at 20 days. These describe worth ranges that symbolize a a number of of the Common True Vary (ATR) for the inventory. This chart helps to focus on how the worth fell under the 20 day transferring common throughout the week main as much as the beneficial properties. This motion within the worth of LULU shares implies that investor confidence is waning because the earnings report approaches.


The Common True Vary (ATR) has turn into a normal device for describing historic volatility over time. The everyday common length utilized in its calculation is 10 to twenty durations, which incorporates two to 4 weeks of buying and selling on a each day chart.

Towards this backdrop the place LULU’s worth pattern closed under its 20-day transferring common, chart watchers might acknowledge that merchants and buyers are expressing rising pessimism about earnings. It’s price noting that, within the week main as much as the outcomes, the LULU share worth is on the verge of breaking downward help. It’s subsequently vital for chart watchers to find out whether or not the transfer displays buyers’ expectations for favorable earnings or not.

The small print of choices buying and selling can present chart watchers with further context to assist them kind an opinion on investor expectations. Lately, choices merchants have favored places over calls. As of Tuesday, greater than 11,000 calls have been traded for greater than 14,000 places. Usually, this quantity signifies that merchants are feeling bearish on the earnings report.


The Keltner channel indicator shows a set of semi-parallel traces primarily based on a 20-day easy transferring common and an higher and decrease line. For the reason that higher traces are drawn by including a a number of of ATR to the typical and the decrease traces are drawn by subtracting a a number of of ATR from the typical worth, this channel indicator makes a fantastic visualization device when charting. historic volatility.

Business exercise

Choices merchants acknowledge that LULU shares are in a decrease than common vary and have rated their choices as a guess that the inventory will shut in one of many two containers proven within the chart between in the present day and September 10, the Friday following the publication of the earnings report. . The field framed in inexperienced represents the worth provided by the decision choice sellers. This suggests a 37% likelihood that LULU shares will shut in that vary by the tip of the week if costs rise. The crimson field represents the worth of the put choices with a 33% chance if the costs fall throughout the announcement.

It’s crucial to notice that the open curiosity had over 43,000 calls to over 56,000 places, demonstrating the choice merchants bias, with merchants favoring places over calls. The implied volatility of the upper quantity of put choices has elevated, indicating that merchants are shopping for these choices. This displays a bearish sentiment round LULU earnings. Nonetheless, on condition that the purchase and promote containers are comparatively equal in dimension, this tells us that the excessive proportion of put choices purchased solely barely skewed expectations. A way more complacent view is implied.

The purple traces on the graph are generated by a ten day Keltner Channel research set at 4 instances the ATR. This metric tends to create extremely correlated areas of sturdy help and resistance in worth motion. These areas seem when the channel traces make a noticeable flip throughout the earlier three months.

The degrees that the bends mark are annotated within the desk under. What’s outstanding about this chart is that the purchase and promote costs are in such a slender vary with loads of room to work both method, however with extra room on the upside. This implies that choice patrons would not have a robust perception in how the corporate will report, even when latest promote volumes exceed name quantity. Whereas buyers and choices merchants may not anticipate it, a stunning report might push costs considerably greater or decrease.

These help and resistance ranges present a variety of help and resistance for the worth. Consequently, it’s doable that any information, surprisingly dangerous or good, will shock buyers and will generate an unusually giant motion. Following the earlier earnings announcement, LULU inventory rose 3.8% the day after earnings, earlier than rising the next week. Buyers can anticipate the worth to develop in another way after this announcement. With loads of room within the volatility vary, inventory costs might rise or fall greater than anticipated.

Market affect

Clothes retail firms have been having a tough time these days, even with constructive earnings. Though LULU is among the most vital shares within the trade, its earnings announcement is unlikely to immediately have an effect on main indices. A constructive report might carry different trade shares, comparable to Ross Shops, Inc. (ROST), Burlington Shops, Inc. (BURL) or The Hole, Inc. (GPS). It might additionally have an effect on exchange-traded funds (ETFs) comparable to Invesco’s QQQ Belief ETF (QQQ), Emles @ House ETF (LIV), or iShares MSCI USA High quality Issue (QUAL) ETF.

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